EveryMind & Tim Hortons Holiday Smile Cookie Campaign Raises over $71,000

EveryMind is excited to share that our first-ever Holiday Smile Cookie Campaign with Tim Hortons has been an incredible success, with over $71,000 raised in a single week for child and youth mental health services!

Thanks to the incredible efforts of our staff, the phenomenal enthusiasm of the Tim Hortons stores, and the generosity of our community, the campaign raised an outstanding $71,423.08 for EveryMind! Overall, the Mississauga stores raised $142,846.18, with the remaining 50% supporting Tim Hortons Foundation Camps.

“On behalf of the Board of Directors, our staff and our clients, I would like to thank the 73 Tim Hortons franchises in the city that took part in the campaign. The store owners and restaurant teams were true partners and an integral part of the campaign’s success,” said CEO Ceri Harnden.  “And to every single person who bought one of these delicious cookies, your thoughtful gesture will contribute to changing the lives of many children, youth and families in Mississauga. This is the best holiday gift we could have asked for, and it will be put to great use in supporting our vision of children and youth resilient and thriving!”.

Our staff and volunteers were out in full force at participating stores across Mississauga, decorating cookies, meeting with customers, and sharing information about our services. In addition to the fundraising opportunity, it was also a chance to destigmatize mental health services for those in need and start important conversations around mental health and well-being.

According to Tim Hortons, $13 million was raised through this year’s 2025 Holiday Smile Cookie campaign across Canada.

“We are so grateful to Tims restaurant owners, team members and volunteers across the country for their dedication to making this year’s Holiday Smile Cookie campaign a huge success,” said Axel Schwan, president of Tim Hortons. “A huge thanks goes out to the countless Tims guests who purchased Holiday Smile Cookies for their generosity. With 100 per cent of proceeds from every cookie sold donated to local charities, community groups and Tims Camps, ​you’ve helped make a real difference in your community.”

Tim Hortons Holiday Smile Cookie campaign first launched in 2023 and has now raised a total of $33.5 million for local charities and community groups, including Tim Hortons Foundation Camps.

Check out the photos of this fantastic team effort!